Posted September 3rd, 2010 in Social Media | No Comments »
In my last blog update, I covered some point which I feel make up the “etiquette” of Twitter, in a bid to help users new and old to wrap their head around some of the “don’t” of using this particularly powerful social media tool.
This time around, I’m shining the light on Facebook…
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Posted August 10th, 2010 in Social Media | 1 Comment »
Sometimes one of the most challenging elements of entering the world of Social Media is trying to wrap your head around the ‘rules’ of a particular community or medium. Often the best thing to do, at first, is to listen to and observe the way in which a particular crowd interact in order to best guage how to enter the fold yourself.
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Posted July 5th, 2010 in Marketing, Social Media | 3 Comments »
“I tried Social Media, doesn’t really work”…
I’ve heard that said quite a few times by quite a few people – they’ve heard that Social Media is the new “big thing” in marketing your business, and as such have pushed themselves into spending a few hours on it, before dismissing it as a waste of time because they didn’t see results.
Typically, however, the people who claim social media does not work are often those who try to extract value from it without putting any in themselves.
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Posted June 8th, 2010 in Web Design | No Comments »
Hiring someone to design and/or build your website can be a bit of a minefield; and even with the best of website development companies at the helm, projects can sometimes go awry.
This article contains 5 top tips to help you as a client get the best from your website development company. Read the rest of this entry »
Posted May 24th, 2010 in Marketing, Social Media | No Comments »
It’s been said many times on this blog, and in countless other commentaries across the web that the clue/secret to Social Media is in its name – Social Media. Remembering that this is an ongoing conversation, not an exchange of sales pitches and advertisements, is crucial to harnessing its phenomenal potential for benefiting your business and your own personal profile. However, because of this, an oft-debated topic is whether or not you should have a “strategy” for social media, or whether doing so is missing the point of the medium. Read the rest of this entry »
Posted May 10th, 2010 in Business, Marketing, Social Media | No Comments »
Have you ever been scurrying down the high street only to be stopped in your tracks by somebody looking to sell something to you? Ever found yourself confronted at a networking event by someone who insists on ramming their sales pitch down your throat? Ever had your family dinner interrupted by a telemarketer trying to get you to buy something? Don’t you just wish these people had an “Off Switch”? Read the rest of this entry »
Posted April 12th, 2010 in Business, Marketing | No Comments »
Business networking is a massive part of the marketing mix; particularly for small businesses – however outdated networking groups and mixed-messages about what networking involves can often lead to those new to it having their expectations skewed.
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Posted March 30th, 2010 in Business, Marketing, Mimo News, Social Media | No Comments »
Today I made my first foray into actually creating my own video content, centered around what I call “modern marketing”, social media, and business in general.
In the first of 3 videos added to the Mimo Youtube Channel today, I look at why I’m even bothering to publish videos in the first place.
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Posted March 18th, 2010 in Business, Marketing, Social Media | 1 Comment »
The use of the Internet as a means to promote your business has sky-rocketed during the course of the past 5 or so years; and the recent evolution of the web towards an environment dominated by social media has led to a surging increase of business owners finally sitting up, paying attention, and trying to figure out how to harness its power to best promote their products and services. Read the rest of this entry »
Posted February 26th, 2010 in Marketing, SEO | 3 Comments »
For the longest time, Search Engine Optimisation has been painted as some form of dark art – a form of mystical voodoo wielded by only the smartest of web developers and marketeers. The truth of the matter – and this is sure to annoy and bother a large number of SEO Specialists – is that when armed with a modicum of knowledge and persistence along with a wealth of time to invest, it is something which typical business owners could realistically do themselves.
The even more shocking thing about Search Engine Optimisation is that, in the grand scheme of things, it’s not as important as some people make out. Read the rest of this entry »
