Essential E-Commerce Tips
Just in case you had not yet noticed; the Internet is evolving in a major way. There was once a time where simply being online was enough to attract visitors to your website in their thousands. This was even more prevalent for e-commerce stores, as customers revelled in the novelty of being able to make their purchases online.
Now, however, the internet is somewhat saturated; and it takes a little more thought and effort to not only attract customers to your website, but to ensure they buy from you too. This article aims to give a few essential tips for e-commerce on the social web.
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The fundamental flaw with Google Search Plus
A couple of weeks ago, Google unveiled their plans for “Google Search, Plus Your World” (shortened in this article as “Search Plus” for the sake of brevity and the avoidance of repeating a daft name) – an overhaul of their algorithm which sees links and content from their Google+ social network peppered in amongst regular search engine results.
This is yet another step by Google to shoehorn their social media efforts into their search offering, following the addition of their “+1″ button a while back; and has drawn a mixed reaction from online observers. Personally, while I understand and don’t necessarily dislike this development – with all things considered I believe there is a fundamental flaw in the change…
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4 places to start when you’re not sure what to Tweet about
There’s nothing worse than walking into a room full of people who all seem to know each other, and nobody knows you. Jumping into the breach and engaging with strangers is daunting, and more often than not you end up standing in the corner, trying to look busy.
The same goes for social media – particularly Twitter, which is the most “conversational” of the main social media platforms. The most common reason I hear from people about why they don’t use Twitter is that they simply don’t know where to start and what to Tweet about.
3 quick Internet marketing wins that take no more than 30 mins
The great thing about marketing your business online is that rather than needing a huge financial budget, all you need to invest in some of the most effective online marketing techniques is time. However, sometimes in business you find yourself with a lack of both money and those essential spare minutes to get this stuff moving – so if that’s you, then the following tips are quick enough to squeeze in during a coffee break, and effective enough to be worth doing.
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6 things that shouldn’t be on your company website
The world of website design moves so fast that you’d be forgiven if you’re not constantly on the cutting edge – however there are some things which deserve to be permanently moved to the deep, dark depths of Internet hell.
In this article I take a quick, tongue-in-cheek look at the 6 things which really shouldn’t be anywhere near your company website!
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7 things I’d love to see on Google+ Hangouts
Hangouts are a way to bring together multiple participants in a video chat session – something which has certain been done before – however is implemented in such a user friendly and accessible way that it’s captured my interest far more than anything else on this platform. The potential for using Hangouts to support coaching sessions, webinars, structured meetings and teleconferences as well as informal chats is ripe, and Google are already ramping things up to the next level with the introduction of “Extras” such as screen sharing and collaborative document editing.
A redesign 2 years in the making
Just over 2 years ago, I was languishing in the world of the employed – desperately dissatisfied having experienced the young, exciting, potential-filled company I work for being driven into the ground by an increasingly detached Managing Director. On December 1st 2009, after months of contemplation, I decided I’d had enough and was going to leave to establish my own website development agency; 3 weeks later I handed in my months notice.
I planned out that month meticulously – building the foundations of a business in my spare time while also attending to the remaining commitments of my full time job. It’s true what they say about “best laid plans”, however, and mine were scuppered when, on New Years Eve, I received a text message from a colleague telling me she’s just been informed that the company was going into administration – our jobs were gone, and we weren’t being paid outstanding salary.
Suddenly the 3 weeks I had remaining to prepare for launching my own business had dwindled to nothing – I had to get moving, fast.
It’s our birthday!
2 years ago to the day, Mimo Media was born, and we’re thrilled (and a little reflective) to celebrate our anniversary with our friends, clients, suppliers, and the hundreds of fantastic people we’ve met along the way.
Over-thinking your website
For anyone who has been following this blog, you may note that it has not been updated for several months. Ironic, considering that the very first post was a commentary on the importance of having a regular flow of content on your site.
A large part of the reason for the lack of recent updates has been that we’ve been stuck in the process of redeveloping the site for a number of months now. I have yet to meet a fellow web developer who does not suffer from a severe case of “cobblers shoes”, and we’re no different!
Tweeting for England
Very few companys’ products and services have achieved the holy grail of true brand penetration – that is when their brand enters the day to day lexicon of the general public. How many of you hoover your floors, drink vodka and coke, use sellotape etc? More often than not, you won’t be hoovering with a Hoover vacuum cleaner…
When it comes to online companys and their services, only Google and Facebook to date have really accomplished anything near the level of those other, older brands – people are googling and facebooking each other all of the time – however now, Twitter is poised to make that breakthrough.
